Privacy and Cookies Policy

Privacy and Cookies Policy

Peak Analysis and Automation Ltd (PAA) is a company providing laboratory automation products and services with headquarters in Europe and US. This privacy policy explains how we use personal information we collect about you when you use our website, respond to an email, visit us at a tradeshow, when you make an enquiry, complete a questionnaire, place an order with us, or otherwise perform normal business transactions with us.

Website usage information is collected using cookies. If you use the Contact Us form, or download information from the Resources area on our website, this information may include your name, company, telephone number and email address, plus any interest you may express about our products and services, together with data about your use of our website.

Website usage information is only collected as an IP address from which you cannot be .  However when you respond directly (via the website or email) that information may include your name, address, telephone number, email address, plus any interest you may express about our products and services.

If you prefer, it is possible to block some or all cookies, or even to delete cookies that have already been set.  But you need to be aware that you might lose some functions of our website.  If you are not sure how to do this, please use your browser’s “help” function to find out.  Alternatively you can visit which explains how you can delete and control all cookies set by your browser.

Cookies we use on our website are used for the following purposes:

  • Site preferences
  • Google and WordPress Analytics
  • Online Forms
  • Subscriptions
  • Third-party (automated communications)


Your Personal Data:

What we need

PAA (the ‘Controller’ of the personal data) will only have the information that you provide to us. We only collect basic personal data about you mentioned above and does not include any special types of information.


Why we need your information

We need to know your basic personal data to manage your account and to process your orders and, if you agree, to email you about other products and services we think may be of interest to you.  We may use information collected from our website to personalise your repeat visits to our websites.

In processing your order, we may send your details to (and use information from) credit reference and fraud prevention agencies.  In delivering your order we may pass your name, company, contact and location details to other parties, including sub-contractors, couriers, shipping companies and customs officials, as necessary to fulfil your delivery.


What we do with your information

All the personal data we process is processed by our staff in the UK or US and for the purposes of IT hosting and maintenance.  No third parties have access to your personal data unless EU, UK or US law allows them to do so.  We have a Data Protection regime in place to oversee the effective and secure processing of your personal data.


How long we keep your information

We are required under UK tax law to keep your basic personal data (name, address, contact details) related to orders and shipments for a minimum of 6 years, after which time it will be destroyed. Your information we use for marketing purposes will be kept with us until you notify us that you no longer wish to receive this information.


What we would also like to do with your information

We would however like to use your name and email address to inform you of technical information relating to our products and services.  This information is not shared with third parties and you can unsubscribe at any time via phone, email or our website.

By submitting your email address, you are consenting to receive the particular piece of information you requested. This includes, but is not limited to; invitations to our industry-leading events and webinars, and our latest products and services (such as whitepapers, technical notes, datasheets, reports, videos and case studies).

If you have consented to receive this information, you may opt-out at anytime.

This information may be provided to third-party companies for the express and sole purpose of delivering our own marketing material via post or email.  PAA will not share your information with other companies for marketing purposes.


What are your rights?

You have the right at any time to stop us from sending you marketing material. All email marketing material sent by us will include an unsubscribe link.
If at any point you believe the information we hold is incorrect you can request to see this information and have it corrected or deleted. If you wish to raise a complaint on how we have handled your personal data, you can contact our Data Protection Officer who will investigate the matter.

If you are not satisfied with our response or believe we are processing your personal data not in accordance with the law you can complain to the Information Commissioner’s Office (ICO).

Our Data Protection Officer is Malcolm and you can contact him at

This privacy policy was last reviewed by the directors of the company and updated on 25th August 2022.


How to contact us

Contact us if you have any questions about our privacy policy or the information we hold about you:

By email:
By phone:    +44 1252 373 000